Channel Communications Becomes Latest Offering
Among Obidicut's Web Conferencing Services

Portland, OR – September 19, 2002 – New Jersey-based Janome America recently briefed one hundred of its dealers from around the country – without buying a single airline ticket. With help from Portland firms McKinney Johnson and Obidicut LLC, Janome America used Web conferencing to present new products, promotions, and marketing tools to dealers across the U.S., with much lower cost and greater convenience than traditional face-to-face meetings.

"Our dealer Web meetings were just as effective at generating orders as our face-to-face meetings, and yet cost substantially less," stated Randy Thomas, Vice President of Sales and Marketing at Janome America. "Feedback from the exit surveys has been extremely positive, confirming that Web conferencing is an effective way to communicate with our dealers across the country. McKinney Johnson and Obidicut managed all aspects of the program – all I had to do was log in and present using my computer and phone."

Janome America designs and manufactures a variety of high-quality sewing machines for home users. The company has a reputation for innovation, having produced the first programmable computerized home sewing machine and the first computerized home sewing machine to offer Professional-Style Embroidery. Now, by communicating with its authorized dealers through Web conferencing, the company is innovating channel communications as well.

"We were excited to add Web conferencing to Janome's marketing and sales process," explained Liz Johnson, vice president of McKinney Johnson. "Now Janome can introduce its products and programs to dealers more conveniently and cost effectively, and save the dealers time and money as well."

"We worked closely with Janome and McKinney Johnson to ensure a great presentation and substantial interaction," stated David Smith, co-founder of Obidicut. "The dealers responded enthusiastically, with 99% of all responding dealers indicating they’d like to attend future Janome dealer Web meetings."

For more information about how Janome communicated with its dealer channel through Web conferencing, read the user application story in the Web Seminarian, a Web conferencing e-newsletter, at: http://www.webseminarian.com/stories/Janome.html.

McKinney Johnson is a full-service marketing and advertising agency with clients in the United States, Canada, Germany, Australia, and Japan. With a particular expertise in the sewing and craft industry, McKinney Johnson supplies a comprehensive range of support including collateral, media, events, Internet, and Web-based communications.

Obidicut delivers a suite of proven marketing and sales services accelerated through Web conferencing.The company helps business-to-business clients build awareness, introduce products, generate leads, qualify prospects, and close sales -- all faster and more efficiently. As experienced marketers and Web conferencing experts, Obidicut offers targeted programs, best practices, and cost-effective Web conferencing technology. Obidicut is also the publisher of the Web Seminarian (www.webseminarian.com), a bimonthly e-newsletter serving the Web conferencing industry. Headquartered in Portland, Oregon, the company can be reached via its Web site at www.obidicut.net, or by phone at 503/452-7621.

For further information, contact:
Will Anderson
Obidicut
503-452-7621
will@obidicut.com

Also see these pages on this site:

• Obidicut Overview