OBIDICUT™ COMPLETES CORPORATE IDENTITY REDESIGN AND LAUNCHES
WEB PARTNERSHIP PROGRAM FOR GREENDUCK
Leading Cat-Furniture Provider Revamps Image From Corporate Logo
To In-Store Product Packaging
Portland, OR - December 16, 2004 - Cat's play can be a very serious business. GreenDuck, a national provider of cat furniture located in Ridgefield, Washington, takes the enjoyment that cats experience when playing with their products very seriously, and felt that its image wasn't conveying its corporate mantra: creative products your cat will love. With the launch of its new corporate identity, the company plans to put cat's play front and center on the Internet and product packaging in stores nationwide.
GreenDuck's research indicated that the number one concern of cat owners when purchasing cat furniture is whether their pet will enjoy the product when they get it home. While the company invests significant effort in product development to create fun products for cats, GreenDuck's image did not reflect this dedication to cat's enjoyment. Obidicut helped integrate a sense of cat's play in all corporate elements, from capturing cats playing in every GreenDuck product photo to incorporating playfulness in its stylized GreenDuck logo.
"GreenDuck faced a considerable challenge in revamping its image and reaching out to new distributors and consumers," stated Jay Halverson, president of GreenDuck. "Obidicut guided the company through the process quickly and cost effectively, letting me concentrate on growing my business. As a result, our brand is now much stronger, and we are reaching our targeted levels of new revenue sources."
Working with Portland graphic designer Joe Morris, principal of Joe Morris Design (www.joemorris.com), Obidicut drove the company's new look and feel among all communication elements, from business cards to point-of-sale material. To assist GreenDuck in expanding sales through the Internet's leading pet Web sites, Obidicut researched interest among the top 40 performers and assisted the company in significantly expanding its e-commerce business. And new, cat-centric packaging will soon be deployed on store shelves in leading pet retail outlets throughout the U.S.
"GreenDuck's former image did not accurately reflect the company's hard work in creating safe, enjoyable products that cats are crazy about," stated Will Anderson, co-founder of Obidicut. "Our task was simply to align their image with their wonderful products, and to spotlight the cats' smile, if you will, when they experience a GreenDuck product."
GreenDuck currently offers more than 40 types of cat-furniture products, such as cat condos, play centers, scratching posts and specialty products. The company also offers unique, holiday-theme products that bring smiles to both cats and their owners. To find out where to purchase GreenDuck products, go to www.greenduck.net and click on "where to buy."
About Obidicut
Obidicut delivers a suite of proven marketing and communications services accelerated through Web conferencing. Obidicut's marketing consulting services help clients build awareness, introduce products, generate leads, qualify prospects, and close sales -- all faster and more efficiently. Through its Deliberate Company venture, Obidicut also provides business planning services to entrepreneurs so emerging businesses can develop actionable business plans (www.deliberatecompany.com). Obidicut provides leading Web conferencing products through the Web Conferencing 4U Web site (www.webconferencing4u.com) including WebEx™, PlaceWare™ and StartVisuals™. Obidicut is also the publisher of the Web Seminarian (www.webseminarian.com), an e-newsletter, blog, and Web site that helps Web conferencing users do better Web seminars and net meetings. Headquartered in Portland, Oregon, the company can be reached via its Web site at http://www.obidicut.net, or by phone at 503.452.7621.
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Obidicut, the Web Seminarian, and the Web Conferencing 4U are trademarks of Obidicut LLC. All other trademarks are the property of their respective owners.
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